Insighteur Cookie Policy
This Cookie Policy applies to the websites, applications, and services of Insighteur Inc. (“Insighteur”) referred to in this Policy.
European Union (“EU”) legislation requires all website, applications, and services operators to inform website, applications, and services visitors about their usage of cookies and similar technologies, for example, pixels, (hereinafter “cookies”), and to collect the user’s consent to such cookie usage.
What are cookies?
A cookie is a small file placed on your computer by a particular website, application, or service. Cookies serve many purposes but are mainly used to track user preferences for a more tailored experience.
Why and where do we use them
In an effort to better understand Insighteur customers and meet their needs, first-party and third-party cookies are used on:
- insighteur.com
First-party cookies are set by Insighteur. They help calculate things like page views and visitors to the website, applications, and services. Third-party cookies are set by Insighteur affiliates for commission and advertising purposes.
Files used
Insighteur
_ab
Determines whether a visitor receives the live version of the website, applications, and services or a test version.
_cc
Records whether the cookie banner was displayed to a visitor, and what level of consent was granted.
_fs
Generates a unique, anonymous ID that records the URL of the pages visited (in chronological order), the value of the A/B test cookie, the URL of the page that referred the visitor (if any), Google Analytics session IDs, visitor’s operating system, and web browser; affiliate information and whether the visitor started and completed the account sign-up process.
_fturl
Records the URL of the first page visited, which is used to evaluate the effectiveness of marketing campaigns.
userType
Captured to local storage, this prioritizes cost and signup links for the account type most appropriate for a visitor.
Commission Junction
_af
Contains a unique affiliate ID, that’s generated by Commission Junction if you’ve been referred to our website, applications, and services.
Google Analytics
_ga, _gid
Used to distinguish visitors from one another.
_gt
Used to limit the collection of information on high-traffic websites, applications, and services.
gclid
Captured to the ref, this Google Click Identifier tells us general information about your visit to our website, applications, and services, if you’ve been referred by an advertisement.
ref
Contains the URL of the website, applications, and services that referred you to ours.
Tracking Pixels Source tracking
dl, utm_source, utm_medium, utm_campaign, utm_term, utm_content, dr
Identify the webpage and source information. They tell us the address of the page you viewed if you were referred by a search engine or another source, search keywords, ad keywords, A/B test information, and the URL of the source that brought you to our website, applications, and services. Device information
ul, de, dt, sd, sr, vp, je
Identify a user’s device information. They tell us the default language, the character set used to encode the page, the title of the page, the screen color depth and resolution, the viewable area of the browser/device, and whether Java was enabled for the visit. Time data
plt, pdt, dns, rrt, srt, tcp, dit, clt
Specify the time (in milliseconds) it took for our website, applications, and services to perform certain functions. They tell us the time it took for the page to download and how long it took to load. They also specify the time it took to do a DNS lookup, for any redirects to happen, for the server to respond after the connect time, for a TCP connection to be made, for Document.readyState to be ‘interactive’, and for the DOMContentLoaded event to fire. User information
jid, tid, av, cd1, z
Anonymous user identifiers, like unique measurement IDs, specify the application version, and the custom dimension (index), and are used in GET requests to make sure hits aren’t cached by browsers and proxies.
ga-audiences
Allows us to anonymously organize visitors who share preferences, so we can provide similar experiences for those visitors. It identifies unique websites, applications, and services visits and revisits users who visited the same section/group of web pages and users who completed a goal or transaction.
Trade Desk Universal and Static Pixels
This allows us to learn if a visitor to our website, applications, and services has also clicked on an advertisement before arriving at Insighteur.com. This information is used to serve more relevant adverts to that visitor once they have left the Insighteur website, applications, and services on our partner sites across the web. The data used is not personally identifiable but is based on visitor session data, stored in a cookie in